The greater our Compassion, the greater our future, the more endless our possibilities.
WHAT BUSINESS
ARE
WE REALLY IN?
Where do we go? How do move forward from our positions of strength built over the last 60 years of market leadership? Will we always be an appliance company, an aircon and ref company, an elevator and building solutions company?
Do I care enough to solve problems and make situations better? Do I care enough about customers and colleagues, about society? This is really the core challenge and mandate of Compassion. The greater my Compassion, the greater my capacity for innovation.
FROM CUSTOMER CENTRICITY TO OWNING THE CUSTOMER
Our goal of Owning the Customer goes beyond customer centricity as we currently know it today. It’s about taking advantage of what you already know about the lifestyle of your customer by channeling it into verticals related to our core business in order to serve them more holistically. It’s asking, “How can I make their lives, their homes, and their work better?”
INNOVATING FOR THE FILIPINO
It’s easy to assume that technology is a prerequisite for innovation. But we dare say that the true foundation of innovation is not technology, but Compassion. It is only when we deeply care about a specific problem – and the human beings directly affected by it – that we can relentlessly give our all in the pursuit of a genuine and enduring solution.
We have the advantage of being a 60-year-old, third generation Filipino company, which let us get up close and personal with the needs of Filipinos, to make this happen.
WHAT IT MEANS TO OWN THE CUSTOMER
When we see customers through the lens of Compassion, we see them more than buyers of products. They are human beings with real needs. Using this lens, we can come up with real solutions, even those beyond our core business. With Compassion, the possibilities of what we can do for our customers become endless.
WHY FIX WHAT ISN'T BROKEN
Why bother changing when we’re the market leader today? Many corporate giants thought the same way and have fallen by the wayside. In this Volatile, Uncertain, Complex, and Ambiguous world, it’s disrupt or be disrupted.